The fried egg sandwich and crispy potatoes at Plow in San Francisco.

It’s easy to pack on the pounds in San Francisco. It’s especially easy in the Potrero Hill/Dogpatch neighborhood these days. Three new eateries have opened in the past few months, including organic Mexican restaurant Papito, the uber-delicious ice cream joint Mr. & Mrs. Miscellaneous and the brunch and lunch restaurant Plow, which just opened its doors last week.

The newly opened Plow comes from the great minds behind the local wine shop Ruby Wine, Joel Bleskacek and his wife, Maxine Siu, who met 16 years ago while working in Oliveto in Oakland.

My husband David and I live in the neighborhood, so – like everyone else in the hood – we had to try the new kid in town immediately. In its bright and airy corner location that seats maybe 35-40 people, Plow was packing in diners during its first week.

The French toast at Plow in San Francisco.

It was busy, but I guess we came at the right time, only having to wait a few minutes, before being seated at the counter. We decided to order two dishes and split them, because we were both debating the same two dishes. We ordered the fried egg sandwich with gruyere, frisee and aioli on Acme levain. And, we were dying to try the lemon ricotta pancakes, but we were too late. They were sold out! Bummer. The waitress suggested the French toast with maple syrup instead. How do you say no to that?

And while the French toast made with the Acme levain was delicious, the fried egg sandwich was the crowd pleaser. The egg, the aioli, the cheese, the bread: It was all perfect. Plus, it was served with Plow’s amazing crispy potatoes, which are deep fried to order.

It’s a little tough to have brunch without mimosas or Bloody Marys, but don’t fret it, folks: the liquor license is pending. And, with the exception of the smoke salmon, everything on the menu is order $10.

We are planning a return visit for those lemon ricotta pancakes, and David is itchin’ to try their biscuits, which are topped with their house-made sausage gravy. I can feel my clothes getting tighter just thinking about it.

Plow
1299 18th Street
San Francisco, CA 94107

http://www.eatatplow.com/

Hours: Tuesday through Friday 7 a.m. to 2 p.m., and Saturday through Sunday 8 a.m. to 2 p.m.